We are happy to introduce Riese und Müller in Dublin, Ireland.
From parents’ garage to the world stage of the bike industry: it all began with a good idea and the Hesse Innovation Prize 1993. Today the Riese & Müller premium brand is well known from Japan to Europe and the USA.
Phase 1: The Early Years 1993 – 1996
Since studying engineering at Darmstadt Technical University at the end of the 80s, Markus Riese and Heiko Müller have been friends. They were both already keen cyclists as well as gifted amateur inventors. Modifying bikes and developing their first ideas for products, that’s how they spent their afternoons and evenings. Nothing more than a hobby until 1992, when Markus had a revolutionary idea for a completely new folding principle. A full suspension, folding bike, whose suspension pivot points are the same as the folding joints. The Birdy: a completely new, comfortable bike, which you can take with you everywhere and which has nothing in common with the folding bikes of the 1970s.
In April 1993, Heiko read about the “Hesse Innovation Prize” in the newspaper. In only ten days and nearly as many nights, Markus and Heiko built a prototype out of aluminum. Calling the bike the Birdy, they won a special prize. In 1993, operating from an improvised stand, they introduced themselves to the bicycle manufacturing world as Riese & Müller at the two most important bike trade fairs in Europe, Intercycle in Cologne and Eurobike in Friedrichshafen
The next years were spent on further developing the Birdy, starting to think about production and looking for capital. At Eurobike 1994, Markus and Heiko had a new prototype on display. “I’ll build that for you – I want to sell it!” With these words from the Taiwanese bike manufacturer, George Lin, Riese & Müller became a real business. Markus traveled shortly afterward to Taiwan to discuss the details with George and it was clear that both parties shared a commitment to high quality. It was quickly agreed that the Birdy would be produced in Taiwan. From June 1995, the Birdy was officially on sale in Germany, Japan and the USA. A great start in business for the two engineers from Darmstadt.
Phase 2: the years of further development 1997 – 2007
But the Birdy was just the start. Marko and Heiko have plenty more ideas for exciting bike concepts. Inspired by the mountain bike boom, they are convinced that full-suspension bikes, also called ‘Fullys’, fitted with 26” tires, are the ideal vehicles for a comfortable ride. The slogan ‘Full suspension for bikes’ would become reality. In 1997, Avenue and Culture are the first models of the new comfort bike range and they are joined in 1998 by the sporty Delite. They receive a rapturous reception from a demanding public. Riese & Müller becomes a brand for people who think bicycles matter.
They value high quality, durability and creativity. In particular, the distinctive Riese & Müller look wins more and more admirers. Thanks to more and more concentration on product development, the range of models grows constantly and they look to innovative concepts. For example, the Gemini comes on the market: a cargo bike with integrated forward child seat. Or the Equinox ‘armchair bike’ with its comfortable back rest. Riese & Müller realize the time is not yet right for some ideas. Nonethless, the company retains its youthful and innovative character.
Phase 3: The new mobility 2008 – the future
People, especially in urban areas, realize more and more the importance of living in an environmentally friendly, sustainable, and responsible manner. Mobility and bike use are changing. The Birdy folding bike fits into our life just as well today as it did then. E-Bikes are becoming more important. In 2008, Riese & Müller unveils its first E-bike models and the success of these electric-assisted bikes is enormous. The Riese & Müller principle of full-suspension bikes with 26” tires is the perfect base for comfortable and safe E-bikes. Riese & Müller focus on new areas and invest in innovative E-bikes and E-bike technologies. Perfect workshop service, trouble-free technology and the best ride possible are new priorities at Riese & Müller. The goal: to become market leader in the premium E-bike sector. This means the company face great challenges but are part of a fast-growing market.
Riese und Müller consistently follows its own philosophy "Because we believe". 10 principles set the course.
Because we believe
Consistency and concentration – that is Riese und Müller. We focus on producing full-suspension bikes and a well designed range of models. We consistently pursue our goal of perfecting each model for its chosen application. Because we believe. That’s our philosophy.
1. Full suspension bikes
We develop and produce full suspension bikes exclusively.
2. Complete Solution
Our bikes are innovative and of the highest quality. We provide comprehensive solutions tailored to its intended purpose. Excellent handling, high fun factor and a futuristic design are all top priority.
3. Customer satisfaction
Customer satisfaction rather than maximizing sales guides our thinking. Their needs and concerns are central, every critique simply spurs us on.
We aim for an ongoing dialogue with our customers, our suppliers and dealers.
A product is only as good as the local service it receives. Our bikes are sold only at select dealers who participate in educational seminars to ensure they are always ready to meet our customers’ needs.
6. Zest for life
For us, cycling is a lifelong joy shared by all our employees.
Our employees are our greatest asset. We work as a team to achieve common goals and let our staff take part in our economic success.
8. Work Environment
A good atmosphere in our company ensures a fun work environment.
Our products and internal processes are constantly optimized.
In this era of communication, we inform you about bicycle technology, cycling and the pleasure of riding full suspension bicycles.
Riese & Müller builds not just bicycles. Behind every bike there is a master plan.
At Riese & Müller, we call it ‘inventiveness‘. The English word means an abundance of ideas and inventions or it can also mean creativity. That’s why Riese & Müller exists. It’s what we are about today and in the future. ‘Inventiveness’ at Riese & Müller comprises three main elements:
1. permanent optimization of existing products and product details
2. constant innovative thinking about new products and applications and
3. continual experimentation on completely new concepts for the future.
All three elements are firmly established in our daily work. That means we are constantly working on 1., 2. and 3. For us, this approach to work is a motivation and security at the same time. We make our customers happy with perfect products. With our experiments and playing around, we stay innovative, young and different at the same time.